Another image of Gothenburg

Date
Category
Creativity, Team development
About This Project

It’s hard to understand what homelessness means. And it’s easy to judge people who you don’t know. With the project ”Another image of Gotenburg”, Gothenburg Rescue Mission together with Stendahls wanted to provide insight into a parallel reality.
During Christmas, Jasmin, Costel, Sixten, Peder adn Tommy who are living or have lived as homeless photographed and shared their true reality through Instagram. The images were posted at the campaign site enannanbildavgbg.se, where one could support a picture with 50 SEK by sending a text.
By supporting a picture, you increase the value for the vernissage at Hasselblad Center on the 9th of January, where the images will be shown and sold. Every cent will go to the work that Gothenburg Rescue Mission does against homelessness and exclusion in Gothenburg.
On the 17th of January, the pictures were displayed in the lobby of Gothia Towers.
» Article in Dagens Media (in Swedish)