To the people of Gothenburg, 7:ans has been a classic food destination, serving street food and milkshakes day and night since 1970. But for the last 20 years 7:ans had drowned in the beigeness of a fast food chain concept, slowly losing it’s uniqueness.
Stendahls // Virus’ task was to come up with a new concept that revitalize the brand and to make it stand on its on feet while still being true to the original 7:ans, the 7:ans that the people of Gothenburg remembered and loved from their youth.
Creative & Art director: Moa Brimse
Creative & Copywriter: Gabriel Engberg
Creative & Photographer: Christer Hedberg